My opinion of this week(414):
Value of the enterprise
A number of new words have appeared in the news report concerning
struggle between LIVEDOOR and FUJI TV on control of Nippon Broadcasting
Corporation. Many of those new words especially about M&A have never been
heard before for general public. One typical example of such words is
"value of the enterprise".
The argument was which one LIVEDOOR or Fuji group will be able to
increase the value of business of Nippon Broadcasting Corporation.
Many of general public can hardly understand what those arguments
really means.
In summary, the value of enterprise means how the firm in question will be
able to maximize the profit per share of stock for shareholders. And in
order to attain that purpose, executives of the enterprise must gain
a good satisfaction of customers in their business by keeping a good
relation with their employees and many of their business partners to get
their corporation in the operation.
"What are you talking about? It's natural kind of thing, isn't it?" You
may say. Yes, that's right. The argument is nothing new at all. That is
the argument we have heard in many occasions while many of business firms
have attained a great success or failed and disappeared from the market
place. The main theme here is what is a business enterprise and what is
the value of enterprise.
In order for the enterprise to continue to exist successfully, they have
to keep good relation with customers and their vendors in order to
maximize the satisfaction of customers so that they can maximize the
profit for their shareholders. Combination of any of those elements are
very necessary to succeed.
It is wrong to accuse President Horie of LIVEDOOR for controlling power
to manage Nippon Broadcasting Corporation. He just followed the rule of
stock market to gain the control power. The lower and higher courts
confirmed it from legal point of view. But whether or not he will really
be able to increase the value of the corporation is a different matter.
He intended to control Fuji TV in one way or the other based on the fact
that Nippon Broadcasting Corporation is a big shareholder of Fuji TV.
But it seems this is already not working well by some Fuji's protective
measures.
What we like to see is that how President Horie will be able to increase
the value of Nippon Broadcasting Corporation as he explained in news
conference by introducing many of new concepts and know-how's of internet
business. This is what President Horie do first before he tries to control
Fuji TV.
2005/3/26
Tadashi HAYASE
Posted by tadtokyo
at 6:58 AM JST